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| [ Profile ] | Mark DiSciullo |
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Mark DiSciullo has been working as a user-centered design professional for over 15 years. He joined MISI Company in 2005 as an Experience Design Strategist, specializing in web measurement & analytics. His audience centered design methodologies have provided actionable insights and design recommendations for clients in the financial, pharmaceutical, retail, and entertainment industries. Mark has helped clients realize the value of their online presence by providing solid design direction and ongoing improvement processes.
Prior to MISI, Mark worked at the Wall Street firm TD Waterhouse (now TD Ameritrade) where he served as the FVP of Usability Design. There he instituted a User-Centered Design process into the System Development Lifecycle (SDLC) and lead the successful redesigns of all of the firms most profitable product channels, the Retail, and Institutional websites along with the entire Active Trader “TradeCentral” suite of tools. Mark and his team were responsible for the integration of a web measurement strategy utilizing Coremetrics.
During his tenure at Marketware International, Mark and his creative team played a large part in the user experience design and development of one of the world’s first online retail trading systems. This system is still in use today with various domestic and international clients such as TD Ameritrade, TD Bank, Legg Mason, Royal Bank of Canada, E*Trade (Europe), CIBC and Citi-Kah-Wa Bank (Hong Kong).
Prior to TD Waterhouse, Mark was the Art Director and a Senior Business Partner at Kandu Interactive where he was responsible for the UX design and production of highly immersive interactive multimedia applications for clients such as Nike, Sony (Sony Wonder Museum, NYC), Pfizer, Searle, Astra Zeneca, IBM, Kodak, and the Ellis Island Foundation.
Mark graduated from Trenton State College (now The College of New Jersey) with a BFA in Visual Design. He has also earned the title of a Certified Usability Analyst from Human Factors International Inc.
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Areas of expertise:
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Audience Centered Design
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Rich Interface Design
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Web Measurement &
Analytics
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Video Editing
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Information Architecture |
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Audio Engineering
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Usability Testing
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3D Modeling and Animation
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Rapid Prototype
Development
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Graphic Design
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Corporate Identity & Branding |
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Digital Photography
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Flash Interactive Design &
Development
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